Consider Your Dealers Like Partners!
Independent Dealers know more about their customers’ needs
than Arpro Solutions, LLC ever could.
Local Dealers who are long-established members of their communities can get closer to customers than a global company can on its own; but to appreciate the full potential of such Dealers, a company must forge extremely close ties with them and integrate them into its critical business systems. When treated in this way, Dealers can serve as sources of market information and intelligence, as proxies for customers, as consultants and as problem solvers.
Indeed, our Dealers play a vital role in almost every aspect of our business, including product development and customizations!
It is not uncommon for our competitors to bypass their Dealers and sell directly to the End User if they think a deal is important enough. We dedicated a specific channel to sell our Entry-level programs, relative to customers with minimal basic needs which is the smallest portion of our market. Dealers are the only ones that can sell our enterprise solutions, supply professional services and customizations. After a product leaves our door, the Dealers take over. They are the ones on the front line!
We’d rather cut off our right arm than to just “make a buck”!
Dealers play an important role in providing customers with a wide range of services before and after the sale. Those services include advice on the selection and application of a product, pricing options, technical support, operator training, maintenance and help in deciding when it makes economic sense to replace or add a program/module, to prevent costly downtime.
We give our Dealers extraordinary support, with the upmost respect!
We ensure that our Dealers are well armed. Every year, we review all our Dealers’ performance, in terms of sales, market position, service capability and organizational structure. When we notice particular Dealers not performing well or when asked, we jump in and help.
We take “low numbers” seriously, as we want Dealers to succeed!
We try to find a solution that makes goals learnable, achievable and profitable … ; without any obligation!
We believe strong business relationships are personal. It would be easy for an outside observer to assume that the structures we have created are the backbone of the relationship with our Dealers. But the form is the easy part. What caused the deep relationships to develop are the close personal ties that have been nurtured.
Ties form a kind of family relationship!
Like in family units, we are not reluctant to tell Dealers what we think they can do differently and they are not reluctant to tell us where we are lacking. We communicate fully, frequently and honestly.
There are no secrets between our Dealers and us!
Continuity reinforces mutual trust, limits disputes, encourages sharing of information and generates larger gains for everyone. To that end, we prefer to work with privately held enterprises, which typically enjoy longer-term management continuity than public companies.
We strive to keep Dealers in the family!
We are a company that relies on independent Dealers to present one face to its customers around the world. We must have uniform practices and performance standards for Dealers and treat them all with equal consideration, while recognizing that they are independent and unique in many ways.
This has been our company strategy for over 25 years and will continue to be for many more to come!
Upon approval, we will send it back to you signed as a commitment that Arpro Solutions,
LLC will hold true to all that has been written on it!